Back in the early days of the Web there were companies that specialised in search engine and search directory submission. This was actually a valuable service as there were a number of search engines and directories that people were using. This saved companies a lot of time as they only had to fill out the information once and these submission companies were able to update all of the search engines and directories automatically.
But that all changed when Google became the de-facto search engine. Can you even remember the last time you actually used another search engine other than Google?
This is why I was quite surprised when one of my clients shared with me a fax they had received as a follow up to a phone call pitching a search engine submission service.
I had no idea that Kiwis used over 500 popular search engines every day!
They normally charge $399? Crikey! What a scam.